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Description:
Jim McCann, CEO of 1-800-FLOWERS.COMฎ, opened his first retail store in 1976
and successfully built his own chain of 14 flower shops in the New York
metropolitan area. In 1986, he acquired the 1-800-FLOWERSฎ number and
continued to grow his business under the 1-800-FLOWERSฎ name. His immediate
focus was to create a reliable brand name built on trust, and over the next
few years he achieved this through his understanding of his customer base
and market. The next logical step was expansion, and McCann successfully
expanded his business into other retail access channels-going online in 1992
and opening a web site in 1995. Today, 1-800-FLOWERS.COMฎ has a well-known
web site (www.1800flowers.com), and maintains strategic online relationships
with a number of online services, including America Online, Microsoft
Network (MSN), and Yahoo!.
1-800-FLOWERS shoppers for
Andy:
Horacio Balboa d'Argence
09/22/04
Kelli Sheehan
12/19/05
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Andr้s L. Trevi๑o.
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