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Description: In
1938, mountain climbers Lloyd and Mary Anderson joined with 23 fellow
Northwest climbers to found Recreational Equipment, Inc. (REI). The group
structured REI as a consumer cooperative to purchase high-quality ice axes
and climbing equipment from Europe because such gear could not be purchased
locally. The word quickly spread, and soon many other outdoors people joined
the co-op. As REI grew, so too did the range of outdoor gear available to
the co-op members.
During the past six decades, REI has grown into a renowned
supplier of specialty outdoor gear and clothing. We serve the needs of
outdoors people through 69 retail stores in the U.S. and by direct sales via
the Internet (REI.com and REI-OUTLET.com), telephone and mail. Today, REI is
the nations largest consumer cooperative with more than 2 million members.
Although the gear sold by REI looks much different now
than it did in 1938, being a cooperative business remains central to REI.
While non-members are welcome to shop at REI, only members enjoy special
benefits, including an annual member refund on eligible purchases. REIs
business success allowed the co-op to return member refunds to its active
members in 2003 totaling $41 million, and provide nearly $2 million in
donations in support of the outdoors and outdoor recreation.
REIs reputation is strengthened by an employee team that
is recognized both for its knowledge of the outdoors and outdoor equipment
and for being a friendly resource in helping any customer, from novice to
the highly accomplished, prepare for their outdoor adventures.
REI shoppers for Andy:
Caitlin
12/09/04
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